Better Operations with Gordon James Millar, SLO Native

Gordon James Millar, of San Luis Obispo, shares his perspective on bettering your engineering and operations organizations. This perspective does not speak on behalf of Gordon's employer.

Distressed commercial property with renovation potential Vacant commercial property showing signs of neglect but structural integrity. Photo by Optimusprimerib, CC BY-SA 4.0, via Wikimedia Commons

The call came from Maria Santos, a real estate agent I’d worked with on several deals over the years. “Gordon, I’ve got something you need to see, but I’m warning you—it’s going to test every principle you’ve ever taught me about property evaluation.”

She was talking about a 12-unit apartment building in a transitioning neighborhood, and from her description, it sounded like a case study in everything that could go wrong with real estate investment. The previous owner had abandoned it mid-renovation, leaving behind a maze of permit violations, incomplete upgrades, and tenant relations so damaged that the remaining residents were withholding rent and threatening legal action.

“It’s a disaster,” Maria said. “But I keep thinking about what you said about finding value in complexity. This might be the most complex situation I’ve ever seen.”

What I discovered during my site visit challenged every assumption I had about risk assessment and revealed why the most profitable opportunities often hide behind the most intimidating problems.

The Anatomy of a “Problem Property”

When I walked through the building with Maria and the listing agent, the scope of the challenges was immediately apparent. Half the units were vacant due to habitability issues created by the incomplete renovation. The remaining tenants were living in conditions that ranged from inconvenient to potentially hazardous, depending on which systems the previous owner had torn apart and failed to properly reinstall.

But beneath the surface chaos, I could see the bones of something exceptional. The building had been constructed in 1924 with solid masonry walls, oak floors throughout, and architectural details that modern construction rarely matches. The incomplete renovation, while problematic in execution, revealed a sophisticated vision for modernizing the property while preserving its character.

The previous owner hadn’t failed due to lack of vision—they’d failed due to lack of systems.

Historic apartment building exterior showing architectural details Early 20th century apartment building displaying characteristic architectural elements and solid construction. Photo by Daderot, CC0, via Wikimedia Commons

Walking through the property reminded me of diagnosing complex problems in manufacturing operations. The obvious issues—permit violations, tenant complaints, incomplete work—were symptoms of deeper systemic problems in project management, stakeholder communication, and resource allocation. Solving the symptoms without addressing the underlying systems would just recreate the same problems with different manifestations.

The Hidden Value in Complex Problems

After spending three hours documenting conditions and talking with the remaining tenants, I began to see why this property represented an exceptional opportunity disguised as an exceptional risk.

First, the complexity barrier had eliminated most potential buyers. Properties with multiple overlapping problems scare away investors who prefer simple, predictable transactions. This reduced competition meant the seller was motivated and the asking price reflected distressed conditions rather than the property’s potential value.

Second, the existing problems were largely technical rather than fundamental. The building’s structure was sound, the location was improving, and the renovation concept was architecturally appropriate. The execution problems could be solved with proper project management, while the underlying asset remained valuable.

Third, the distressed situation created opportunities for creative deal structuring. The seller needed to exit quickly, the tenants needed stability and improved living conditions, and the city needed someone to resolve the permit and code compliance issues. These multiple needs created leverage points for structuring a transaction that could benefit all parties while providing exceptional returns.

This analysis framework came directly from experience troubleshooting complex manufacturing problems. In production environments, the most valuable improvements often come from addressing multi-variable problems that simpler solutions can’t touch. The complexity that intimidates some operators creates opportunities for those who can think systematically about interconnected issues.

The Diagnostic Process: Separating Symptoms from Causes

Before making an offer, I conducted what I call a “root cause analysis” of the property’s problems. This approach, borrowed from manufacturing quality control, involves tracing every visible problem back to its underlying systemic cause.

Immediate Issues (Symptoms):

  • Permit violations and stop-work orders
  • Tenant relations breakdown and rent withholding
  • Incomplete electrical and plumbing upgrades
  • Code compliance failures
  • Negative cash flow

Root Causes (Systems):

  • Inadequate project planning and permit sequencing
  • Poor communication protocols with tenants during renovation
  • Insufficient capital reserves for completion
  • Lack of quality control during construction
  • Absence of stakeholder management processes

Understanding this distinction was crucial because it revealed that the property’s problems were process-related rather than asset-related. The building itself was sound; the renovation concept was appropriate; the location was desirable. The failures were in execution systems that could be rebuilt with the right approach.

Construction project management documentation and permits Construction project documentation including permits and compliance records. Photo by Rjgould, CC BY-SA 3.0, via Wikimedia Commons

This diagnostic approach revealed value that wasn’t visible in standard property evaluation metrics. Comparable sales couldn’t account for the upside potential of proper project completion, and income analysis couldn’t reflect the revenue potential of properly managed tenant relations and fully renovated units.

The Solution Framework: Systems-Based Recovery

Based on my analysis, I developed a comprehensive recovery plan that addressed the systemic causes rather than just the immediate symptoms. This approach required coordinating legal, financial, construction, and tenant relations solutions simultaneously—exactly the kind of multi-variable problem that creates both complexity and opportunity.

Legal Resolution Strategy: Working with the city to establish a compliance timeline that allowed phased completion of upgrades while maintaining tenant occupancy. This required demonstrating financial capacity and project management competency that the previous owner had lacked.

Tenant Relations Recovery: Implementing transparent communication protocols and establishing tenant advocate positions during the renovation completion. Rather than viewing tenants as obstacles to renovation, I structured the project to make them stakeholders in successful completion.

Financial Restructuring: Securing completion funding that provided adequate capital reserves and contingency planning. The previous owner’s undercapitalization was a root cause of multiple other problems, so addressing this systematically was essential.

Project Management Systems: Establishing quality control protocols, permit sequencing procedures, and stakeholder communication systems that prevented the coordination failures that had derailed the original renovation.

The systems approach required more upfront investment than a simple “buy and fix” strategy, but it addressed the fundamental causes of the property’s problems rather than just their visible effects.

The Implementation: Coordinated Problem Solving

Executing the recovery plan required the same kind of project coordination I’d learned managing complex manufacturing processes. Multiple work streams had to proceed simultaneously while maintaining quality standards and meeting interdependent deadlines.

The first phase focused on stabilizing tenant relations and legal compliance. We established a tenant communication center in the building’s lobby, providing daily updates on renovation progress and weekly office hours for addressing concerns. This created transparency that had been completely absent during the previous renovation attempt.

Simultaneously, we worked with the city to establish a phased compliance schedule that allowed us to complete upgrades in logical sequences while maintaining habitability for existing tenants. This required demonstrating project management competency through detailed scheduling, quality control protocols, and financial capacity documentation.

The key insight was treating tenant relations as a critical path element rather than a side constraint. Happy tenants who understood the renovation timeline became advocates for the project rather than obstacles to completion. This transformed the social dynamics of the renovation from adversarial to collaborative.

Apartment building renovation showing coordinated improvement work Multi-unit residential building undergoing systematic renovation with proper project coordination. Photo by Wperdue, CC BY-SA 4.0, via Wikimedia Commons

The Unexpected Benefits of Complex Solutions

As the renovation progressed, the systems-based approach generated benefits that I hadn’t anticipated in my original analysis. The tenant engagement protocols we’d established to manage renovation communications became the foundation for exceptional ongoing property management relationships.

Tenants who had been adversarial toward the previous owner became some of our strongest advocates in the neighborhood, referring qualified applicants and serving as informal property ambassadors. The transparency and respect we’d shown during the renovation created loyalty that extended far beyond the construction period.

Similarly, the city relationships we’d built during the compliance recovery process became valuable assets for future projects. Our demonstrated competency in managing complex renovations while maintaining positive stakeholder relations opened doors to other distressed property opportunities.

The most valuable outcome wasn’t just solving the immediate problems—it was developing systems and relationships that created competitive advantages for future opportunities.

The Broader Principle: Complexity as Competitive Advantage

This experience reinforced a principle I’d learned in manufacturing: the problems that scare away most competitors often contain the highest value opportunities. Complex challenges require sophisticated solutions, but they also create barriers to entry that protect exceptional returns.

In manufacturing, the most profitable contracts often involve the most technically challenging products. Companies that can reliably deliver complex, high-precision components command premium pricing because few competitors have the technical capabilities and process control required to compete effectively.

The same principle applies in real estate. Properties with multiple overlapping problems require investors who can think systematically about interconnected solutions. Most investors prefer simple transactions with predictable outcomes, creating opportunities for those who can manage complexity effectively.

The key is developing systems thinking capabilities that allow you to see complexity as a source of opportunity rather than just a source of risk.

Risk Management in Complex Investments

The approach required sophisticated risk management that went beyond traditional real estate investment analysis. Standard metrics like cash-on-cash returns and cap rates couldn’t capture the multi-variable nature of the opportunity or the various failure modes that needed to be managed.

Instead, I developed what I call “systems risk assessment” that evaluates the interconnected risks and opportunities in complex investments:

Technical Risk: Could the required improvements be completed within budget and timeline constraints? Market Risk: Would the completed property generate projected returns in the current market environment? Execution Risk: Did we have the project management capabilities to coordinate multiple work streams effectively? Stakeholder Risk: Could we maintain positive relationships with tenants, neighbors, and regulatory authorities throughout the process?

This framework revealed that the property’s complexity actually reduced certain categories of risk. The extensive due diligence required to understand the problems meant we had much more complete information about the asset than typical real estate transactions provide.

The Results: Validation of Systems Thinking

Eighteen months after closing, the property had exceeded every performance projection in my original analysis. All twelve units were fully renovated and occupied, generating 34% higher net operating income than my optimistic projections had anticipated.

More importantly, the project established systems and relationships that continued generating value:

  • Tenant Relations: 92% retention rate with waiting lists for future vacancies
  • City Relationships: Expedited permitting for subsequent projects
  • Contractor Networks: Preferred pricing from proven renovation teams
  • Market Reputation: Referrals for other complex renovation opportunities

The financial returns were exceptional, but the operational capabilities we developed were even more valuable. We’d created a competitive advantage in identifying and executing complex real estate opportunities that most investors couldn’t or wouldn’t tackle.

Fully renovated apartment interior showing completed upgrade work Completed apartment renovation displaying modern amenities within historic architectural framework. Photo by Erin, CC BY 2.0, via Wikimedia Commons

Lessons for Complex Problem Solving

The experience taught me several principles about finding value in complexity that apply across industries and investment types:

1. Complexity Barriers Create Value Opportunities Problems that scare away most competitors reduce competition and allow exceptional returns for those who can solve them effectively.

2. Systems Thinking Reveals Hidden Value Understanding the relationships between multiple problems often reveals solutions that address root causes rather than just symptoms.

3. Stakeholder Alignment Multiplies Results Complex problems usually involve multiple stakeholders whose interests can be aligned through creative structuring and transparent communication.

4. Process Capabilities Create Competitive Advantages Developing systems for managing complexity becomes a transferable advantage that applies to future opportunities.

The most profitable property deals don’t come from the best properties—they come from developing superior capabilities for solving complex problems that others can’t or won’t address.

This principle has informed every investment decision I’ve made since. Rather than seeking simple, obvious opportunities, I actively look for complex situations where systematic thinking and process excellence can create exceptional value. The worst property stories often become the best property deals, but only for investors who can see complexity as opportunity rather than just risk.

The key is developing the diagnostic skills to distinguish between complexity that conceals value and complexity that conceals problems. That distinction makes all the difference between exceptional returns and expensive lessons.